Roetzel’s prose is authoritative but not dogmatic. He explains why a three-roll-two jacket is more elegant than a standard two-button, or why a Windsor knot requires a spread collar. Each rule is accompanied by historical justification and visual example.

From that day on, I made it a point to revisit Roetzel's guide regularly, using it as a touchstone to ensure that I was living up to my own standards of gentlemanly behavior. And as I did, I noticed that the world around me began to change - people responded to me differently, with more respect and kindness.

He hailed a taxi. "Savile Row, please," he said to the driver.