Virgin Voyages has cracked the code. Forget the "cruise ship cabaret" of the past. We are talking about residencies where a Netflix series debuts its finale on the pool deck, followed by a Q&A with the cast. Or "Silent Disco" decks where the audio feed is simultaneously broadcast to Virgin's streaming app for landlocked viewers.
Virgin was an early adopter of the "lifestyle brand" concept, proving that a music fan could also be a travel enthusiast and a tech consumer. virgin video xxxteens
For this group, is a status symbol. Finding a brilliant, obscure, fully original film on Mubi or a new podcast from an unheard creator carries more social currency than watching the latest Marvel installment. Popular media is thus bifurcating: mass-appeal derivatives on one side, and high-value virgin originals on the other. Virgin Voyages has cracked the code
In the 1990s, Virgin redefined the retail experience through its Megastores Or "Silent Disco" decks where the audio feed