Schiffman L G Amp Kanuk L L 2010 Consumer Behavior 10th Ed Pearson Prentice Hall 2021 ✦ [ BEST ]

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The book revisits Maslow’s Hierarchy of Needs. In a post-pandemic world (2021), this hierarchy shuffled. Safety and health (Physiological/Safety) temporarily overtook Esteem (Luxury goods). Schiffman’s model predicted this—when a need is threatened, motivation shifts instantly. For further academic exploration, you can find descriptions

The 10th edition includes early discussions of online surveys and databases, foreshadowing big data analytics in later editions. For further academic exploration