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To understand the current state of popular media, we must first distinguish between the two primary modes of delivery: 1. Fixed Entertainment Content

The last decade has seen the hyper-fragmentation of popular media. Streaming services have killed the monoculture. In 1995, 40% of American households might watch the same episode of Seinfeld on the same night. Today, the highest-rated show struggles to capture 5% of the audience. deepthroatsirens220101clairedamesxxx1080 fixed