Channels like MTV Russia and Muz-TV dictated what was cool. Alternative rock, pop-punk, and early electronic dance music were dominating the airwaves.
By 2021, and continuing into the current 2025/2026 landscape, Russian lifestyle and entertainment have shifted toward a blend of heavy digital consumption and traditional recreation. The Reality of Life in Russia in 2025 (emotional return) 29-Jan-2025 — russian lolita 2007avi 2021