A few houses have started to act. Following an incident at Paris Fashion Week in September, one major luxury brand quietly placed an internal “safety steward” on its media shuttles—an employee whose job is to watch body language, not hemlines.
In the fast-paced cycle of global fashion weeks, press buses transport journalists, influencers, and models between remote venues. While intended as professional hubs, these crowded, high-stress environments can mirror the risks found in general public transit. ResearchGate Crowding & Vulnerability boob press in bus groping peperonitycom fix