Today, a single scene can become a cultural moment. Think about:
The "story" of such a site usually follows the evolution of modern Indian digital consumption: indian masala clips net
As internet accessibility increased across India, there was a massive demand for bite-sized content that could be consumed quickly on mobile devices. Today, a single scene can become a cultural moment
In a broader sense, "masala" is slang for something "spicy" or "scandalous". Viral Moments: indian masala clips net