The C700 has also found significant use in high-end commercial and music video production. A Dishful of Dollars (Canon EOS C700 FF)

The C700 install began its decline around 2010, killed by three forces: widespread broadband (making full 4GB DVD rips feasible), streaming platforms (YouTube, Youku, Netflix), and the rise of the MKV container and HEVC codecs, which offered better quality at smaller sizes without the 700MB cultural fixation. However, the filmography of the C700 install did not disappear. It migrated, often illegally, to early streaming sites, where the same popular titles— The Matrix , Prison Break , Shawshank —dominated early viewership charts. In a very real sense, Netflix’s recommendation algorithm was trained on the ghost of the C700 filmography: the action blockbusters, the universal dramas, the serialized thrillers that had proven their cross-border appeal on CD-Rs a decade earlier.

The Nikon C700 was first released in 2015, and it quickly gained attention from the film and video production community. The camera's installation process was relatively straightforward, with many users opting for a simple setup that included a lens, a monitor, and a recorder.