| Item | What to Include | |------|-----------------| | | Why the report was requested (e.g., competitive analysis, SEO audit, redesign proposal). | | Key Findings | 3‑5 bullet points that capture the most important insights (e.g., “Organic traffic is down 22 % YoY”, “Page‑speed score 68 / 100 – critical for mobile users”). | | Top Recommendations | High‑impact actions (e.g., “Compress images & enable lazy‑load”, “Add structured data for articles”). | | Next Steps | Short list of immediate tasks (e.g., “Run a full Crawl using Screaming Frog”, “Set up Google Search Console”). |
You can tailor the “Estimated Effort” column to your team’s capacity (e.g., “2 dev days”, “1 week for copywriters”). httpswebxmazacom