How Brands Grow Part 2 Epub -

The central thesis is that brand growth is driven by (acquiring more customers) rather than deepening loyalty among existing ones.

Part 1 suggested all brands grow by appealing to light buyers. Part 2 clarifies that very small brands may have a different buyer profile. It introduces the concept of correction for micro-brands. You will learn exactly when to pivot from "loyalty farming" to "penetration seeking." how brands grow part 2 epub