Movies like "The Best Exotic Marigold Hotel" (2011), "Amour" (2012), and "Book Club" (2018) have showcased the talents of older actresses, offering complex and multifaceted portrayals of women in their golden years. These films not only celebrate the experiences and wisdom that come with age but also challenge traditional narratives around aging and femininity.

Netflix, Amazon, Hulu, and Apple TV+ don't just cater to 18-to-35-year-olds. Their algorithms revealed a hungry, underserved audience: Gen X and Baby Boomer women with disposable income and a desire for sophisticated stories. Unlike theatrical releases, which often bank on teen ticket sales, streamers realized that a prestige drama starring a 60-year-old actress is a global hit. Shows like The Crown (starring Olivia Colman and Imelda Staunton), Mare of Easttown (Kate Winslet), and Grace and Frankie (Jane Fonda and Lily Tomlin) proved that maturity is a marketable asset, not a liability.

In television, shows like "Golden Girls," "Sex and the City," and "Big Little Lies" have featured mature women as central characters, exploring themes of identity, relationships, and aging.