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Entertainment content and popular media (streaming series, blockbuster films, social media short-form video, music, podcasts, video games, and celebrity-driven news) remain the primary cultural storytellers of the 21st century. Their reach is unprecedented, but their quality and influence are hotly debated.

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To appreciate where we are, we must look at where we started. For most of the 20th century, popular media was a monolith. In the United States, if you wanted to be part of the cultural conversation on a Monday morning, you watched the same three network channels as everyone else. M A S H*, The Cosby Show , or the The Ed Sullivan Show were not just shows; they were national campfires. To appreciate where we are, we must look at where we started