One of the most significant trends in popular media is the shift from standalone stories to "cinematic universes" and transmedia franchises. Audiences no longer just watch a movie; they engage with a brand across multiple touchpoints. A popular video game might become a prestige TV series (like The Last of Us ), which then sparks a viral soundtrack on Spotify and a series of fashion collaborations.
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For decades, popular media was a one-way street. You sat in a theater, watched a broadcast, or read a magazine. Today, the landscape is defined by . let me know: For decades