Blockbuster productions provide thousands of jobs and stimulate tourism in filming locations.

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In the 21st century, the definition of a "production" has shifted from standalone films to interconnected franchises. The most prominent example of this is the Marvel Cinematic Universe (MCU), produced primarily by Marvel Studios. Starting with Iron Man in 2008, Marvel revolutionized production schedules and narrative structures. They proved that audiences would commit to long-form storytelling across multiple films and television series, creating a shared universe that demands high retention and engagement from viewers.