The landscape of and popular media has shifted from a one-way broadcast into a massive, 24/7 digital ecosystem. We’ve moved from the era of "appointment viewing"—where families gathered around a TV at a specific time—to a world of "on-demand" everything, where the consumer holds all the power. The Streaming Revolution and the "Peak TV" Era
: Data consumption and virtual reality (VR) are expected to see the highest annual growth rates through 2026, while traditional publishing (newspapers and magazines) continues to shrink. 2. The Shift in Content Consumption xxxbpxxxbp