In 2009, user-generated content was on the rise. YouTube, launched in 2005, had become the go-to platform for sharing and discovering new videos. The platform was flooded with music videos, vlogs, and comedy sketches, giving rise to a new generation of content creators. The success of YouTube paved the way for other user-generated content platforms like Vimeo, Tumblr, and Reddit.

When we look back at this period, 11/09/24 will be seen as a moment when the boundaries between "creator" and "consumer" became permanently blurred. The content is 24/7, the platform is everywhere, and the media is more popular—and more personal—than ever before. Conclusion