Rai Style Hub is an innovative feature that revolutionizes the way users interact with fashion and style content on Rai. This feature provides an immersive and personalized experience, allowing users to discover, explore, and engage with a vast array of fashion and style content, from expert advice to user-generated content.

For the average style enthusiast, "Rai First Open Fashion" represents a new way to consume media. Instead of waiting for a monthly magazine or a late-night TV segment, consumers can now access: Fashion's Metaverse Strategy - The Content Technologist

, as well as historical and modern coverage from Italy's national broadcaster, Rai Tryna: Men's Fashion and Style Reviews Content creator

The "open" part of the title is crucial. RAI has declared that this content is free to access across its digital platforms (RAI Play) and social channels, with no geographic restrictions. For the first time, a state broadcaster is competing directly with Vogue Runway and YouTube fashion vloggers.