Rokeach M 1973 The Nature Of Human Values Pdf | Top

He distinguishes values from attitudes:

You're referring to the work of Milton Rokeach! rokeach m 1973 the nature of human values pdf top

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Milton Rokeach's "The Nature of Human Values" (1973) defines values as enduring beliefs, categorizing them into terminal (desired end-states) and instrumental (preferred behaviors) systems. The work introduces the Rokeach Value Survey (RVS) to measure these 36, or 18 in each category, values, asserting they are finite, hierarchically organized, and predictive of behavior. You can access a summary of Rokeach's values survey on (PDF) Rockeach Values - Academia.edu or 18 in each category

Rokeach defined a value as