Unlike any campaign before or since, “Voorlichting 1991” didn’t just run ads. It infiltrated entertainment:
The Flemish public broadcaster (formerly BRT) was renamed BRTN (Belgische Radio- en Televisieomroep van de Nederlandstalige Gemeenschap) to reflect its cultural autonomy.
Recognizing that print media still ruled, the campaign partnered with Suske en Wiske (Spike and Suzy) and Jommeke to produce one-page voorlichting comics. These were not sold in stores but distributed for free in schools and youth centers. The comics used the heroes to explain topics like "saying no" and "peer pressure."
In 1991, the media landscape was defined by a significant transition from state-controlled monopolies toward a more liberalized, commercial environment. A specific and notable cultural artifact from this year is the educational video " Seksuele Voorlichting
