Konami’s marketing push centered on the new "360-degree cursor change" and dribbling system. Unlike previous iterations where players were locked into eight directions, PES 2010 offered smoother analog movement.
Konami marketed the "Exclusive" version heavily, emphasizing that no other game—not even EA’s FIFA 10—had the authentic Champions League experience. From the iconic anthem played by the Royal Philharmonic Orchestra to the specific match ball (the Finale Rome) and the on-screen graphics, PES 2010 delivered theatrical European nights. The "Exclusive" moniker also included partnerships with clubs like Liverpool FC and FC Barcelona, ensuring that while generic league names persisted, the heart of European football was authentically represented. pes 2010 pro evolution soccer exclusive