In 2021, design went digital-first. The "Exclusive" look often involved dark backgrounds with vibrant neon accents (hot pink, cyan, and electric purple).

The logo prevalent in 2021 was the result of a comprehensive rebranding effort launched in August 2017. The design team, in collaboration with external agency Saffron Brand Consultants, sought to strip away unnecessary elements. The result was a cleaner, more flexible logotype that moved the play icon out of the word "Tube" and placed it to the left of the brand name.

Upgrade Your Brand: The Best Free & Exclusive YouTube Logo Designs for 2021