A mixed-method approach was employed: (a) Digital ethnography of trending hashtags (#AnakJakarta, #Sanes, #FYP) over six months (Jan-June 2025); (b) Semi-structured interviews with 30 urban and semi-urban youth in Greater Jakarta, Bandung, and Surabaya; (c) Analysis of consumer data from Snapcart and JakPat.
Indonesian youth are digital natives, with over 90% of young people using the internet. Social media is an integral part of daily life, with many young people using platforms like WhatsApp, Instagram, and TikTok to communicate with friends and family. Music plays a significant role in Indonesian youth
Music plays a significant role in Indonesian youth culture, with genres like dangdut, pop, and hip-hop being particularly popular. Indonesian youth are also avid consumers of K-pop and Western music, with many young people attending concerts and music festivals. with genres like dangdut