In today’s world of 90-day drip campaigns, Issue #3 is heretical. Settle suggests that long, pre-written sequences smell like automation. Instead, he advocates for "live-ish" emails—batches written daily that reference current events. He reveals how he writes 30 emails in one sitting and then sprinkles "freshness" into each one (date stamps, news references) to fool the brain into thinking a human typed it just for you.
: Adopting a charismatic and influential persona (often referred to as an "Email Villain") to stand out from "nice guy" marketers and command respect. List Curation Ben Settle - Email Players 1 - 15
: Using content to actively repel "lazy" or "wishy-washy" subscribers while bonding deeply with your ideal buyers. Foundational Techniques According to Settle's own descriptions and EmailPlayers.com , the initial learning curve involves: The First Auto-Responder In today’s world of 90-day drip campaigns, Issue