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As we look ahead, several trends are emerging for these studios.

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While the majors focus on blockbusters, independent studios like A24 continue to find success by targeting niche, dedicated fanbases [30]. Simultaneously, non-media brands (e.g., Neutrogena Studios) are building in-house film teams to create high-quality "brand films" that serve as both education and entertainment, bypassing traditional advertising [23]. As we look ahead, several trends are emerging