Mirchi Cracked: Redefining Entertainment Content and Popular Media
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Spicing up the digital content brew: Mirchi's new pitch to marketers | Talk first; music is just the background score
The neon sign for "Mirchi’s" flickered, casting a bruised purple glow over the rain-slicked alley. Inside the cramped basement office, Leo stared at his screen. He wasn't looking at the flashy front page of the city’s most notorious underground data-broker site; he was looking at the guts of it. The URL in his browser read: . | | One-way broadcast