In the summer of 1953, an estimated 70% of American television sets tuned into the same episode of I Love Lucy . In the autumn of 2023, the most-watched streaming program captured less than 5% of the total viewing audience. This single statistical contrast encapsulates the revolutionary shift in over the last seventy years.
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: Popular media platforms like TikTok and Instagram often prioritize the "image" of an experience over the experience itself. In the summer of 1953, an estimated 70%