Rokeach M. -1973-. The Nature Of Human Values. New York Patched Free Press

Each value has both personal and social preference dimensions. The total set of values is small (Rokeach identified 18 terminal + 18 instrumental values in his survey instrument).

. He argued that values, rather than attitudes, are the central, most dynamic force in social psychology because they determine both our attitudes and our behaviors. APA PsycNET Core Definitions Rokeach defines a human value Each value has both personal and social preference

To measure human values, Rokeach developed the Rokeach Value Survey (RVS), a widely used instrument that assesses both terminal and instrumental values. The RVS presents participants with two lists of values: He argued that values, rather than attitudes, are

Over forty years after its publication, The Nature of Human Values stands as a monument to empirical humanism. Milton Rokeach did not tell us what to value; he showed us how we value. He provided a map of the inner terrain where our deepest conflicts—personal, political, and spiritual—actually reside. Milton Rokeach did not tell us what to

: Desirable "end-states" of existence. These are the ultimate goals a person wants to achieve in their lifetime.

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Crucially, Rokeach argued that values are not isolated. They form a system . Change one value, and you risk ripples through the entire network of a person’s identity. This systems-thinking approach was revolutionary.