Why do viewers prefer a blurry cellphone video of a meteor over a 4K documentary about space?
In modern social media, "amateur" content—characterized by raw, unpolished, and spontaneous production—is increasingly outperforming professional agency work in terms of virality and engagement. While professional content often generates high views and maintains brand standards, amateur-style videos capitalize on and human connection , which are the primary drivers for modern algorithms. Why "Amateur" Goes Viral
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