Perhaps the most controversial change. The magazine, The Traveller , switched from a multi-column serif body text to EasyJet Rounded Book for all headlines and captions. The result is a tactile, almost retro-future feel. It looks like the typography from The Jetsons —optimistic and light.
By switching to a rounded book font, EasyJet has solved the "Orange Paradox." The rounded letters act as a shock absorber for the bright color. The result is a feeling of playful urgency —hurry up, but don't worry.
used in their logo [22]. While it retains the approachable, "budget-friendly" feel the brand is known for, it introduces a cleaner, more legible structure for digital interfaces and long-form reading. Design and Legibility Approachable Aesthetic:
The versatility of the EasyJet Rounded Book font is one of its significant advantages. While it may have been initially associated with specific branding needs, its applicability extends far beyond. It can be effectively used in:
The font is a custom typeface used by EasyJet as part of its secondary brand identity, often appearing in advertising and on-board communications. Unlike the famous heavy Cooper Black used in the airline's logo, this "Book" variant is significantly thinner and more modern. Visual Review & Characteristics
The custom family typically includes several specific weights to handle different hierarchy levels: easyJet Rounded Light
Perhaps the most controversial change. The magazine, The Traveller , switched from a multi-column serif body text to EasyJet Rounded Book for all headlines and captions. The result is a tactile, almost retro-future feel. It looks like the typography from The Jetsons —optimistic and light.
By switching to a rounded book font, EasyJet has solved the "Orange Paradox." The rounded letters act as a shock absorber for the bright color. The result is a feeling of playful urgency —hurry up, but don't worry.
used in their logo [22]. While it retains the approachable, "budget-friendly" feel the brand is known for, it introduces a cleaner, more legible structure for digital interfaces and long-form reading. Design and Legibility Approachable Aesthetic:
The versatility of the EasyJet Rounded Book font is one of its significant advantages. While it may have been initially associated with specific branding needs, its applicability extends far beyond. It can be effectively used in:
The font is a custom typeface used by EasyJet as part of its secondary brand identity, often appearing in advertising and on-board communications. Unlike the famous heavy Cooper Black used in the airline's logo, this "Book" variant is significantly thinner and more modern. Visual Review & Characteristics
The custom family typically includes several specific weights to handle different hierarchy levels: easyJet Rounded Light