C:\Program Files (x86)\Steam\steamapps\common\Need For Speed Shift 2 activation.exe to de-authorize the machine before trying again. Run as Administrator : Right-click the game executable ( SHIFT2U.exe ) and select Run as administrator to bypass some DRM-related launch issues. EA Support
: The key is typically printed on a sticker inside the box, often on the back of the manual. Troubleshooting Activation Errors If you are prompted for a key but receive an error: