By making conscious choices—whether in the products we buy, the food we eat, or the laws we support—we contribute to a culture that values life in all its forms.
Conversely, rights advocates argue that welfare reforms are dangerous because they "certify" cruelty. The logic is that if you slap a "Certified Humane" label on a pork chop, the consumer feels morally satisfied, and the system of exploitation continues. Rights philosopher Gary Francione calls this the "new welfarism"—making the public feel better while doing nothing to dismantle the property status of animals.
This is the bleeding edge of the rights movement.