Most people fail here. They solve symptoms. Conn and McLean insist on the "problem statement" being specific, actionable, and framed as a question.
Bring the data together to form a coherent story or recommendation. bulletproof problem solving pdfdrive
Key components include:
The most common cause of project failure is solving the wrong problem. Conn and McLean emphasize that a problem well-defined is a problem half-solved. This step involves moving beyond the "presenting problem" (the symptoms) to the "underlying problem" (the root cause). Most people fail here