Before you can choose a strategy, Ansoff argues you must measure the gap between your current trajectory and your financial objectives. The book provides a detailed, quantitative method for doing this—something that is often glossed over in modern "agile" strategy guides.
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: Taking existing products into new markets. Before you can choose a strategy, Ansoff argues
If you are a student or alumni, your university library likely subscribes to databases like . Before you can choose a strategy