India Movie Industry as a Medium of Mass Communication - Aithor
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WMV files allowed Bollywood to penetrate markets where official distribution channels were non-existent. A low-resolution WMV file of Dil Chahta Hai or Kuch Kuch Hota Hai circulating in the Middle East or Southeast Asia created fanbases that legitimate distributors had failed to reach. The "WMV Era" forced Bollywood producers to acknowledge a global, digital-savvy audience, eventually pushing major studios to adopt early Digital Rights Management (DRM) technologies to protect their Intellectual Property. India Movie Industry as a Medium of Mass