A mixed-methods approach was employed, combining both qualitative and quantitative data collection and analysis methods. The study consisted of two phases:
Today, OTT platforms like Netflix, Amazon Prime Video, Hotstar, and others have become household names, offering a vast library of content that caters to diverse tastes and preferences. The success of these platforms has also led to the emergence of new players, including regional OTT platforms that cater to specific languages and markets. A mixed-methods approach was employed
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