You cannot discuss Niki without mentioning 88rising. The collective has acted as a primary engine for Asian entertainment content, bridging the gap between underground Asian scenes and the US Billboard charts. By positioning Niki and her peers (like Rich Brian and Joji) as vanguard artists, they’ve forced traditional media to rethink what a "pop star" looks like. Popular Media and the "Asian Wave"
the term often refers to the highly successful Indonesian singer-songwriter
While 88rising is often celebrated as the "Asian hip-hop collective" that broke Rich Brian and Joji, NIKI has carved out a distinct lane: the .
