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: Mega-deals like the Star-Viacom18 merger are creating media "goliaths" with a dominating presence across both linear TV and OTT segments.
: Social media platforms like TikTok and Instagram have turned users from passive viewers into active creators, where viral trends and challenges spread globally in seconds. Entertainment as a Cultural Mirror
: Mega-deals like the Star-Viacom18 merger are creating media "goliaths" with a dominating presence across both linear TV and OTT segments.
: Social media platforms like TikTok and Instagram have turned users from passive viewers into active creators, where viral trends and challenges spread globally in seconds. Entertainment as a Cultural Mirror
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