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Japan is a high-stress, work-centric society. Unsurprisingly, its entertainment provides an escape into kawaii (cuteness). From Hello Kitty to the mascots ( Yuru-kyara ) of every prefecture, cuteness is a defense mechanism. It disarms aggression. The "monster" in Japanese horror is often a child ( Sadako from Ring ), while the hero in gaming is often a chubby plumber (Mario). This juxtaposition of cute and grotesque, childish and adult, allows a rigid society to play without shame.
