Your content serves as evidence of your expertise. For example, Myuri Mohan
: Many roles require a bachelor’s degree in marketing or communications. Essential skills include strong writing, project management, and knowledge of tools like Canva or LinkedIn. Your content serves as evidence of your expertise
Working in social media now entails a specialized set of tasks that go far beyond "just posting". Working in social media now entails a specialized
In the summer of 2023, a marketing executive at a Fortune 500 company posted a seemingly harmless photo on her private Instagram story: a picture of her messy home office with the caption, “Why is my WFH day this chaotic?” A follower screenshot the post, shared it in a professional Slack group, and within 48 hours, her boss had called a meeting. The verdict? While she wasn’t fired, she was passed over for a promotion because the content was perceived as “unpolished and disorganized.” While she wasn’t fired, she was passed over
Every post, like, share, and comment is a stone in the foundation of your professional reputation. The question is not whether social media affects your career. It does. The question is whether you will shape that narrative, or whether you will leave it to chance—and the screenshots of strangers.
: Proactively share career tips, company updates, or insights to stay visible to potential employers.