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: For brands, adding an "entertainment factor" to social media strategies is now essential to capture attention in an oversaturated market. 3. Emerging Technologies and Immersive Experiences

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How we pay for entertainment and media content has inverted. In the 2000s, the model was "ad-supported everything." In the early 2010s, it moved to "Subscription Video on Demand" (SVOD). Now, we are entering the era of "Hybrid." : For brands, adding an "entertainment factor" to

Let’s rewind twenty years. If you wanted to be a filmmaker, you needed a studio. If you wanted to be a musician, you needed a label. If you wanted to be a writer, you needed a publisher. These gatekeepers controlled the hose, and we could only drink what came out. In the 2000s, the model was "ad-supported everything